2012-Olympics, Diamond Jubilee, Euro 2012… and Mobile
The first three are a fact, the fourth a speculation as I am sure you have all heard it claimed before. However, there is real momentum from the previous three years of industries converging, the need to stimulate interest/demand by every step of the consumption cycle culminating in habit-forming practices that now seem second nature to all of us.
Posted on Friday 27 Jan 2012 by Craig Penn
A Day Without Wikipedia…Today is the day that a number of sites across the web are going ´on strike´ in protest at the SOPA (Stop Online Piracy Act) legislation currently being considered by the United States' Congress.
Posted on Wednesday 18 Jan 2012 by Jon Pollard
That Time of YearSo, as 2011 draws to a close, the inevitable retrospectives are hitting, including one that I actually find interesting, the YouTube "Best of the Year".
Posted on Friday 06 Jan 2012 by Jon Pollard
The rise and rise of videoVideo is quickly becoming a solution for brands across a number of key areas, from product demonstrations, case studies and promotions - to name just three. However, with all of these the same key rule applies: we need to engage the viewer fast and hold their interest.
Posted on Wednesday 21 Dec 2011 by Peter Brocklebank