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2012-Olympics, Diamond Jubilee, Euro 2012… and Mobile

The first three are a fact, the fourth a speculation as I am sure you have all heard it claimed before. However, there is real momentum from the previous three years of industries converging, the need to stimulate interest/demand by every step of the consumption cycle culminating in habit-forming practices that now seem second nature to all of us.

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Posted on Friday 27 Jan 2012 by Craig Penn

A Day Without Wikipedia…

Today is the day that a number of sites across the web are going ´on strike´ in protest at the SOPA (Stop Online Piracy Act) legislation currently being considered by the United States' Congress.

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Posted on Wednesday 18 Jan 2012 by Jon Pollard

That Time of Year

So, as 2011 draws to a close, the inevitable retrospectives are hitting, including one that I actually find interesting, the YouTube "Best of the Year".

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Posted on Friday 06 Jan 2012 by Jon Pollard

The rise and rise of video

Video is quickly becoming a solution for brands across a number of key areas, from product demonstrations, case studies and promotions - to name just three. However, with all of these the same key rule applies: we need to engage the viewer fast and hold their interest.

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Posted on Wednesday 21 Dec 2011 by Peter Brocklebank